Massive corporations like Coca-Cola have a primary goal: Sell their products to make money. Sometimes, if they're lucky, that goal aligns with another endeavor: Make peace. A new three-minute advertisement released by the beverage company this week aims to do both. Coca-Cola filmed the advertisement in two locations: Pakistan and India, South Asia's nuclear-armed neighbors mired in ...
STATE DEPARTMENT U.S. Secretary of State John Kerry is in the Middle East this week for talks to promote an international peace conference on Syria. Russia wants Iran to be part of the process. In this fight for control of Syria, Iran is one of the biggest backers of embattled President Bashar al-Assad. So Russia says Iran should be part of the peace process. "Iran has ...
The Northern Elders Forum (NEF) will file a complaint with the International Court of Justice (ICJ) accusing Nigeria's government of human rights violations, according to spokesman Ango Abdullahi. "What we are doing now is to organize our evidence that would make it possible for us to make a very strong case against the government and its agencies, or up to individuals who may be ...
Researchers have developed an experimental iPhone application, or app, designed to help emergency medical technicians diagnose a particularly deadly form of heart attack and send that information quickly to waiting hospital surgical teams. The inexpensive app can greatly improve a patient's odds of survival. The iPhone app is specially designed to identify patients suffering from a ...
Russian counter-terrorism agents have foiled a terrorist attack on Moscow, killing two of the plotters and arrested another. The National Anti-Terrorism Committee said the terrorist group was located in a house in the town of Orekhovo-Zuyevo, east of the capital. According to the BBC, the suspects are said to be Russian citizens who had undergone training in the Afghanistan-Pakistan ...
There is just something about chickens that makes them inherently humorous. Perhaps it is the way they walk, or the absurd manner in which they hold themselves. Perhaps their shape--that large, round, feathered body supported on tiny stick legs--just makes them look ridiculous. After all, why else would Gary Larson have used so many chicken jokes in his "Far Side" cartoons? ...
Union Minister of Health and Family Welfare Ghulam Nabi Azad and Minister of Health Switzerland Alain Berset held a bilateral meeting on the sidelines of World Health Assembly at Geneva with the aim of giving further impetus to cooperation in the field of healthcare. Speaking on the occasion, Azad said that friendship between India and Switzerland goes as back as Independence of India, ...
UK Opposition Leader Ed Miliband is going to take Google to task on claims of tax avoidance, planning to use one of their own lines: "don't be ...
/enpproperty--> KUALA LUMPUR - Japan outgunned Denmark to top Gruop D after a nail-biting final group match at the 13th Sudirman Cup team badminton championships on Tuesday, while China overpowered Indonesia 5-0. The Japan-Denmark tie see-sawed with Denmark taking the lead after the first and third matches, only for Japan to equalize. After Denmark's mixed doubles pair of Joachim ...
they’re launching an investigation into the rigging of oil prices. It’s long been known that much of what drives the price of oil, and therefore gasoline, food, and other products, is not the free market, but rather, the biggest players in the oil market, and yet this has largely gone untouched while people throw blame here, there and everywhere for the high price of gasoline. The ...
Leaders of recession-hit Europe take a fresh stab at fighting tax fraud and evasion worth a trillion euros a year at a summit Wednesday but seem unlikely to convince reluctant Austria and Luxembourg to sign on. With euro-scepticism gaining ground as European Union unemployment queues lengthen and growth slumps, there were hopes of the one-day summit producing an EU-wide crusade against tax ...
Nothing will ever completely replace playing the game I love, however I feel like I'm starting a new adventure and I'm genuinely excited about what lies ahead. I'm fortunate to have been given many opportunities throughout my career and now I feel it's my time to give back.
The world's best known footballer was speaking after formally announcing his retirement.
The Plaza, New York City
After a prompt and friendly check-in at The Plaza I was escorted by the bellman to the 15th floor to ...Keep reading
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Massive corporations like Coca-Cola have a primary goal: Sell their products to make money. Sometimes, if they're lucky, that goal aligns with another endeavor: Make peace. A new three-minute advertisement released by the beverage company this week aims to do both.
Coca-Cola filmed the advertisement in two locations: Pakistan and India, South Asia's nuclear-armed neighbors mired in political mistrust that has spurred three historic wars. The company set up Coke vending machines outfitted with live-streaming cameras and 3D touchscreen technology in shopping malls in Lahore, Pakistan and New Delhi, India to entice people to virtually cross the border dividing them.
Curious onlookers were invited to stand before the machine, from which they were filmed and streamed in real time to the screen of the vending machine on the other side of the border, and interact with the person they saw peering back at them.
Coke and the advertising group Leo Burnette asked people to interact with the strangers opposite them before drinking a can of Coke dispensed from the machine.
Men and women, old and young, "touchrdquo; hands, wave, dance, toast and make peace signs through the screens. ...
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